Young Entrepreneurs: Define Your Audience

Summary:

They say, “marketing to everyone is marketing to no one.” In this competitive era, where distractions are everywhere, businesses need to attract clients’ attention and keep it. 

In order to do this, you need to know who your customers are and how to articulate your message to them.

Highlights: 

• What is a “niche?”
• Define who your real, ready to buy customers are
• Learn how to attract your niche customer

About the Speaker:

Sahar Andrade, MB.BCh is a Diversity, Global Leadership, Personal Transformation Speaker/ Consultant. She lived, worked and was educated in 7 countries and 3 continents; speaking 5 different languages. She holds a Double Bachelor of Medicine and Surgery, Major in Psychiatry from Cairo University; and successfully completed a Mastery of HR Studies Certificate Program.

Sahar was named one of the “20 most successful businesswomen to watch for in 2020” by the Global Insights Success Magazine.

She is also an author, and a “TED TALK & SUE Talk” Speaker. Sahar was nominated for the 2018 & 2019 Women and Council awards and named a “National Authority on Diversity” by the LA Business Journal. Her Entrepreneur training program received Congressional Recognition.